Why Learning Relationship Management is Taking Hold in Higher Education


Making the transition from college student to working professional often involves a stressful mix of excitement, anxiety and uncertainty. Even the most prepared students often struggle when they leave the protective bubble of campus life to start a career. What kind of job do you want? Where do you want to live? What level of income do you need to survive? How do you find that type of job that checks all the boxes? How do you do all of this while finishing up college coursework and achieving the grades you need to graduate?

Student success isn’t just about making sure the highest number of students make it to graduation as quickly as possible. The degree isn’t the final step on the college journey. Student success is also about the successful transition from college to career, which is the ultimate outcome. This is achieved by setting goals, developing a personal learning plan, and receiving the right guidance from mentors and advisors.

A learning management system (LMS) is a well-established application used in higher education to help college students manage courses, track progress and store relevant documents. However, some experts are saying the LMS market will soon be disrupted by the emergence of learning relationship management (LRM) platforms.

An LRM integrates LMS functionality, learning modules, assessment features, a customer relationship management (CRM) tool, a student success platform, and predictive analytics into a unified, personalized learning solution. By bringing together all data, content, and communication and collaboration tools in a centralized repository, an LRM provides a holistic view of each student’s progress. This allows institutions to optimize the learning environment for the individual student by monitoring academic performance, staging interventions when necessary, and leveraging relationships with educators, advisors, administrators and parents.

The CRM component of LRM makes it possible to help students in real time by not only providing access to resources, but by facilitating connections with people so schools can better understand the student’s needs. By accelerating and automating this process, an LRM can increase the odds of student success.

An LRM also has the potential to help students successfully transition from college to career. The predictive analytics component can be used to create a roadmap for each student based on individual career goals following graduation. Once an objective is established, an advisory board is formed to help the student reach that objective. The advisory board might consist of parents, community and business leaders, faculty, career advisors and older students, all of whom can access the student’s profile. By facilitating these relationships, tracking student performance, and analyzing on-campus and off-campus interactions, an LRM can help students stay on track and start a career on the right foot.

An LRM is another tool that higher education institutions can use to improve student success beyond graduation day. It can also be a competitive differentiator when students are evaluating schools. We consider LRM a technology to watch for colleges and universities that are looking for innovative ways to help students reach their full potential.